Daily Scraps

Site for Wes Anderson’s Isle of Dogs. We invited fans to dig through virtual trash to find a Puppy Snap, discovering beautifully-stylized objects from the film along the way. During the campaign, Puppy Snaps were released daily and corresponded to real-life treats, including actual props from the film. If at first they didn’t succeed, fans could come back during the delivery time the next day to try again. Just like the bag of scraps the dogs open in the film, the prizes were definitely worth the fight. Visit the site here to dig for the pure joy of digging.

Recognition: Clio Entertainment Bronze Winner, Awwwards - Site of the Day, FWA of the Day, Behance - Featured

© Molly Douglas 2019