Copy and concepts for the full social campaign. Besides the obvious tropes of red balloons and “you’ll float too”s, we had fun working with such an enthusiastic fan base. We created pieces with added layers of interpretation, like hiding one of Stephen King’s pseudonyms on a library book checkout card and throwing a bone to all the “Reddie” shippers. (If you don’t know what that means, I really wouldn’t worry about it.)

Recognition: Clio Entertainment Grand Winner


My role: Senior Copywriter + Strategist

Agency: Watson DG
© Molly Douglas 2020