Isle of Dogs
It’s time to get your paws dirty. Dig through virtual trash to find a Puppy Snap, discovering beautifully-stylized objects from the film along the way. Each object is special and has its own story, but the Puppy Snap is the rarest of them all.
During the campaign, Puppy Snaps were released daily and corresponded to real-life treats, including actual props from the film. Each day there was a one-hour window to dig in, so fans had to "fight" against each other (and the odds) to get to the winning Puppy Snap first. If at first they didn’t succeed, fans could come back during the delivery time the next day to try again. Just like the bag of scraps the dogs open in the film, the prizes were definitely worth the fight.
Recognition: Clio Entertainment Bronze Winner, Awwwards - Site of the Day, FWA of the Day, Behance - Featured
We created a unique strategy for each platform, where Instagram showcased Anderson’s well-known visual style, Facebook brought fans all the latest from Megasaki, and Twitter was run by the dogs on Trash Island.
We also created a few engagement challenges that got fans to play along, which you can get a taste of below.
My role: Senior Copywriter + Strategist
Agency: Watson DG
Executive Creative Director: Fernando Ramirez
Creative Director: Hleb Marholin
Associate Creative Director: Arin Delaney
Content Director: Ryan Shelton
Producer: Greg Meltzer
Art Directors: Marvin Schwaibold, Louis Ansa
Designer: Ellen Fabini
3D Artist: Alex Hsu
Developers: Florian Morel, Baptiste Briel, William Chen
Video Editors: Rudy Vermorel, Garett Gioia
Social Media Manager: Alex Cipriano
Community Manager: Maitlyn Phan