Ninja x adidas “Chase the Spark”


When Ninja started playing video games as a young kid, no one saw a future in it—but that didn’t matter. Gaming ignited a spark in him that he enjoyed too much to stop, and the more he chased that spark, the more possibilities opened up ahead of him.

We created an animated piece to tell this story, using key moments from Ninja’s life to show how doing what you love can lead to amazing things and inspire others in the process. Being popular among gamers and sneakerheads alike, anime felt like the perfect genre to bring this epic journey to life.

Campaign Hero Animation

Twitch Debut and Live Unboxing

Key Campaign Imagery

Campaign Posters

Social Content

Web Experience

My role: Creative Director + Senior Copyriter

Agency: Wild Card / 3AM
Executive Creative Director / Writer / Director - Evan DeHaven
CMO - Tara Deveaux
Account - Jason Rein
Producer - Ashley Hsieh
Strategy Director - Shawn Shahani
Product Photographer - Christine DeHaven

ECD - Anthony Liu
ECD - PJ Richardson
EP - Matthew Primm
Producer - Meredith Panicara

Loaded Team:
Andy Burdin
Colin DeShong
Niles Heron
Yoni Ginsberg

Product Design:
Rick Williams - Distinct Life

adidas Team:
Kali Wilgus
Georgia Wagstaff
Bethany Paternostro
Laura Leland
Sam Allard
Parise Sellitti
Ilona Stepanyants

© Molly Douglas 2020