Ninja x adidas “Chase the Spark”
WHERE WILL YOUR SPARK TAKE YOU?
When Ninja started playing video games as a young kid, no one saw a future in it—but that didn’t matter. Gaming ignited a spark in him that he enjoyed too much to stop, and the more he chased that spark, the more possibilities opened up ahead of him.
We created an animated piece to tell this story, using key moments from Ninja’s life to show how doing what you love can lead to amazing things and inspire others in the process. Being popular among gamers and sneakerheads alike, anime felt like the perfect genre to bring this epic journey to life.
Campaign Hero Animation
Twitch Debut and Live Unboxing
Key Campaign Imagery
Campaign Posters
Social Content
Web Experience
My role: Creative Director + Senior Copyriter
Agency: Wild Card / 3AM
Executive Creative Director / Writer / Director - Evan DeHaven
CMO - Tara Deveaux
Account - Jason Rein
Producer - Ashley Hsieh
Strategy Director - Shawn Shahani
Product Photographer - Christine DeHaven
Animation:
Laundry
ECD - Anthony Liu
ECD - PJ Richardson
EP - Matthew Primm
Producer - Meredith Panicara
Loaded Team:
Andy Burdin
Colin DeShong
Niles Heron
Yoni Ginsberg
Product Design:
Rick Williams - Distinct Life
adidas Team:
Kali Wilgus
Georgia Wagstaff
Bethany Paternostro
Laura Leland
Sam Allard
Parise Sellitti
Ilona Stepanyants