You Will See Me

The goal of You Will See Me was to bring the messages of public safety and social justice together to inspire people to not only wear a mask for themselves and their community but to do their part to make it safe for everyone to do so. Since wearing a face mask is so important in preventing the spread of the coronavirus, no one should have to worry about being discriminated against while wearing one.

We wanted everyone to see that together we can make a difference by choosing to see every person wearing a face mask for who they are—a mother, a father, a son, a daughter, a friend—as well as for the kindness they’re showing all of us by covering their face.

Anthem Video

We were honored to work with a diverse group of celebrities from the multi-faceted Black community that included Academy Award-winning actress Viola Davis, Olympic gymnast Simone Biles, The Roots frontmen Questlove and Black Thought, sports TV personality Stephen A. Smith, former NFL star Victor Cruz, gospel singer Kirk Franklin, hip hop artist Lecrae, and television actors Lala Anthony, Marcus Scribner, Deon Cole and Al Shearer. Each person truly brought their own energy and passion for protecting their community to the project which we are so thankful for.

Viola Davis

Marcus Scribner

La La Anthony

Black Thought

Simone Biles

Digital Experience
It was important for us to create a campaign that ultimately put the power in the community’s hands to make the campaign their own and spread the word. Everyone who visited could use their photo to create a custom image to share with their friends on social and invite them to join the movement.

My role: Creative Director + Senior Copywriter

Agency: Wild Card / 3AM
Executive Creative Director / Writer / Art Director - Evan DeHaven
Producer: Amber Wade
Designer: Wilson Saloj
Director Of Insights: Shawn Shahani
Senior Strategist: Fredrick Brown
Marketing Coordinator: Victoria Carter
Casting Director: Tracey Smith
Web Developer: Ada Lovecraft
Web Developer: Grace Mekarski

VP of Client Services: Louie Lorenzo
Producer: Pablo Herrero
Associate Producer: Katie Spritz
Editor: Chris Bohr
Editor: Andrew Vann
Editor: Luke Post
Editor: Charlie Butterworth
Editor: Emily Pietrocarlo
Creative Director Graphics: Jeremy Fisher
Graphics: Cameron Starke
Graphics: TJ Lowe
Music Director: Stephanie Koury
Music Supervisor: Lana Bui
Music Coordinator: Teoderico Berberabe
Operations Manager: Joshua Strauss
Post Production Manager: Scott Sprague
Assistant Editor: Jack Ritten
Assistant Editor: Pablo Lara
Assistant Editor: Amruta Patil

Film- Production:
Happy Place, inc.
Founder & Creative Producer: Tara Razavi
Director: Bille Woodruff
Director: Danny Yirgou
DP: Adam Coleman
DP: Peter Mosiman  
Line Producer: Gina Naranjo
Production Coordinator: Sarahi Salazar
Producer: Allison Acevedo
Post Producer: Tony Stackhouse

Post Prod. Coordinator: Brandon Moody

New Wave Entertainment
Post Supervisor/Online Editor: Shawn Stoner
Recording Mixer: Deloren Hickles
Colorist: Sam Dlugach
Colorist: Ed Twiford
Compositor: Ed Molina

© Molly Douglas 2020