You’re the Worst S4
Our campaign for You’re the Worst S4 explored the good, the bad, and the ugly of breakups. Copy for the full social campaign which included in-season and pre-season content, along with a microsite designed to complement a larger campaign initiative entitled “Day of the Dumped.” You can visit the site here. Also created special shoot concepts + wrote scripts for talent that were used in the show’s on-air trailers.
Recognition: Clio Entertainment Bronze Winner
My role: Senior Copywriter + Strategist
Agency: Watson DG
Executive Creative Director: Fernando Ramirez
Associate Creative Director: Ryan Shelton
Producer: Greg Meltzer
Strategist: Arin Delaney
Art Directors: Brandon Moats, Yuri Lence
Designers: Lucas Martinez, Jessica Kim
Illustrator: Ivonna Buenrostro
Animator: Johnny Mabie
Developer: William Chen
Social Media Manager: Alexis Strobin
Community Manager: Jessica Lee